Tuesday, November 20, 2012

Message from the Fixing guru: hack the world, fix it!


Credit: surgu.com
This is a very special story about amazing fixing guru, inventor and entrepreneur Jane Ni Dhulchaointigh. I met her recently at the Good Friday Meeting in Stockholm where she told her exciting story and demonstrated her revolutionary invention, surgu.
While studying for her MA in Product Design at the RCA in London in 2003, Jane had a bit of an idea. “I don’t want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me.” It took her some years of thinking, experimenting before inventing and launching the new self-setting rubber that can be formed by hand. She called it sugru, the irish word for 'play'. It moulds like play-dough, bonds to almost anything and turns into a strong, flexible silicone rubber overnight. So far more than 140,000 people in 119 countries use sugru to help with everything from fixing their sink to paragliding and deep sea diving.
In November 2010 TIME Magazine listed sugru alongside the iPad as one of the top 50 inventions of 2010.
Sugru is pretty amazing, and I have already fixed my iPhone cables with surgu!
Read Jane's new Fixing Manifesto here.

Surgu is one example of a new kind of companies that provide creativity tools and knowledge for a new DIY culture driven by gaming, designing, sampling, hacking, prototyping, self expression and crowdsourcing. There is a strong focus on using and learning practical skills and applying them creatively in digital and analog environments. Some envision already the dawn of a new "arts and crafts" revolution based on robotic assembly, 3D printing and programmable matter. A new generation of garage inventors and makers is already investigating how a better and more sustainable future might and should be. Jane is one of these great innovators who make and take responsibility.


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