Sunday, November 25, 2012

New DIBS E-commerce Survey 2012

Credit: DIBS
DIBS Payment Services, Northern Europe’s leading supplier of functional, secure and innovative payment services for commerce via Internet, has published new data about e-commerce consumption in nine European countries. DIBS manages transactions for more than 14000 customers and has unique access to data about consumers, shopping behavior and shopping volume.

The new DIBS E-Commerce Survey 2012, conducted in the third quarter of 2012 by research agency YouGov, provides extensive insights on e-commerce in Sweden, Denmark, Norway, Finland, UK, Germany, France, Poland and Spain.
According to the survey the total e-commerce market is estimated to 226 B€ in the nine countries for 2012. E-commerce is a massive commercial opportunity, but still just a fraction of total household consumption. Consumers buy online increasingly frequently, but the average consumer completes still just more than one online purchase per month.
Per capita consumption in Northern Europe and the UK is higher than in continental Europe. The interval stretches from 439 euros per capita in Poland to 914 euros per capita in Norway for the last six months. But the gap is closing since consumers from Poland and Spain report growth, whereas consumers from Northern  Europe, France and the UK report lower average consumption than last year. Below some highlights from the report:

Convenience Shopping

  • European consumers shop online primarily to increase convenience in everyday life.
  • As many as 73% of the consumers expect to maintain or increase their online spending over the next 12 months.

M-Commerce takes over

  • Smart phones and tablet computers have become important 
  • Mobile solutions are becoming increasingly integrated in digital sales and a natural choice for many consumers.
  • An impressive 28% of the consumers aged 15–34 have purchased products and services via smart phones. 
  • Consumers who have started buying with their phones expect to do it even more in the future. 

Multiple payment choices

  • To avoid losing sales opportunities it is critical for merchants to cater to very different payment preferences across Europe.
  • Consumers opt for the perceived safest and easiest method.
  • While a lot of consumers prefer to pay with cards, other options such as online bank transfers, invoices and micropayment services are also popular.
  • Consumers tend to abandon an online purchase if the stores lack their preferred payment method.
All data is based on consumers’ opinions and estimates through internet panels in Sweden, Denmark, Norway, Finland, UK, Germany, France, Poland and Spain. The survey was conducted with over 9,000 internet users, men and women aged 15 to 74, in a representative sample of the population in terms of gender, age and region. Accumulated data for the whole region has been weighted so that the respondents in each country represent its proportion of the total population in the nine countries.

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