Wednesday, January 09, 2013

New Boxpark pop-up container mall

Credit: Boxpark NDSM
A disused shipyard in Amsterdam, NDSM, has been chosen as the site for the new Boxpark pop-up shopping centre. Like the Boxpark in Shoreditch, London, -  the world’s first pop-up mall, based in the heart of East London.
- Boxpark NDSM will be created from shipping containers. But unlike the London version, Boxpark NDSM will be situated indoors in one of the shipyard’s empty hangars.
Summer 2013 Boxpark will bring the world's first pop-up mall experience to Amsterdam. Boxpark NDSM wants to become known as an experience brand. A 24 hour destination where retail and entertainment combine. Boxpark NDSM will be a creative platform featuringDJ's, live music, performaningarts, action sports, films and dance.
Credit: Boxpark NDSM

BOXPARK is constructed of stripped, and refitted shipping containers, to create unique, low cost, low risk, ‘box shops’. Filled with a unique mix of international fashion and lifestyle brands, galleries and cafés, it’s the world’s first ‘pop-up’ mall – so named because its basic building blocks are inherently movable: they can, and will, pop up anywhere in the world!

BOXPARK is not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.

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