Wednesday, January 02, 2013

New shopping experience

The flagship Adidas store in Tokyo's Shinjuku district introduced a new virtual shopping tool in November 2012. Visitors approach a screen, and a motion sensor captures and reproduces their images in pop-art style. Visitors strike poses and then touch up the image with blue bolts of lightning or blazing red flames. The images can be uploaded onto the shop's Facebook page for friends to see and later downloaded for personal use.
The device was created by Teamlab Inc., a company based in Tokyo. Teamlab operates a second system at the store, too, one intended to help the shopper choose an appropriate purchase. When a customer picks up a garment, an identification device in the hanger causes an image on a display nearby to flash up showing a model wearing it.



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