Friday, February 22, 2013

Seven out of ten Swedes purchase online

Statistics Sweden, SCB, Investments, R&D and IT Unit has released its new report about "Use of computers and the Internet by private persons
According to SCB a total of 6.6 million people had access to a computer in their home in 2012. This is equivalent to 94 percent of people between the ages of 16 and 74, which is unchanged from 2011. Almost as many people also had access to the Internet, which is a small increase from last year.

Eight out of ten people use the Internet everyday
80 percent of Swedes use the Internet almost every day, which has not changed since 2011. However, this proportion has risen from 57 percent daily users in 2005. The proportion of people that have never used the Internet has fallen from 12 percent in 2005 to 5 percent in 2012.
Seven out of ten purchase online
Credit: SCB
Approximately 74 percent of those between the ages 16 and 74 purchased online between April 2011 and March 2012. Between the ages of 16-54 years bought over 80 percent anything over the Internet during the period. Approximately half of those between the ages of 16 and 74 bought travel tickets, for example train or flight tickets and almost as many bought tickets to events during the same period. 
The age group of the maximum extent email was the 25-34 year olds, where nearly nine out of ten did so (87 percent). In the oldest age group, 65-74 year olds, it was 40 percent there.

Six out of ten people have connected to the Internet with a smartphone
Many Swedes connect to the Internet outside the home with a mobile internet connection. The most common device used with this connection is a smartphone or mobile telephone, which is used by 59 percent of the population. Problems relating to broadband Internet reception of low speeds with mobile Internet connections are relatively common, with 30 percent of the population having experienced this during the first quarter 
of 2012.

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