Tuesday, February 12, 2013

Swedish sports e-tailer dubbled sales

Credit: Sportamore
Swedish e-tailer Sportamore has doubled sales in 2012. But operating profit is still negative.

Sportamore, based out of Stockholm, is an online reseller of sports related equipment. The company, which was founded in 2009 and opened its online store in May of 2010, has today established itself as a leading Swedish online vendor in sports clothing and equipment. Sportamore offers over 10,000 products from more than 450 different brands representing more than 30 different sports.
In 2012 sales increased by 25 percent to SEK 153.3 million. Operating income improved slightly but stayed at SEK -14.9 million (-17.8).
The company oppened opened three new markets in Denmark, Finland and Norway in the last quarter 2012 offering customers shopping at local domains, in their own language and with their own currency. According th CEO John Ryding, the company is still in an initial test phase and will continue its expansion plans. Financial statement 2012 (In Swedish)

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