Sunday, February 17, 2013

Tesco goes the virtual reality way in UK

Credit: RedDotSquare
Supermarket Tesco is the first UK retailer to integrate the technology of virtual reality company Red Dot Square into their existing systems and ways of working. They will use it to drive efficiencies and identify sales opportunities in its UK and Ireland stores. Red Dot Square’s technology connects with industry standard shelf planning software to create a 3D environment with photo realistic products sat on shelving within a full store or category aisle. This provides a more accurate view of what shoppers will actually see in different stores.

Tesco is to use virtual reality technology to plan how their category ranges appear on shelves. With the new approach Tesco will no longer require physical product specimens from each of their supplier manufacturers. This will cut the planning process enabling significant time savings for their colleagues and suppliers.

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