Wednesday, October 30, 2013

25M SEK for new trading research at Lund University

A new interdisciplinary center at Lund University will become a hotspot for Swedish retail research. The Centre for Trading Research will investigate new concepts and models for multi-channel retailing, e-commerce, payment, logistics and customer trends. The Centre is a center of excellence and will help develop and improve knowledge transfer between academia and commerce companies and employees. The center is financed by the Swedish Retail and Wholesale Development Council with 25 million SEK.

The Swedish Retail and Wholesale Development Council is one of Sweden’s largest financiers of research in the area of wholesale and retail. The main purpose it to develop and strengthening the academic retail and wholesale research. The aim is also to increase the knowledge of wholesale and retail, for the benefit of companies, employees, customers and society.

Thursday, October 10, 2013

Swedish virtual fitting room wins retail award

Global online fashion and beauty retailer ASOS and Swedish Virtusize was awarded the Retail Technology Initiative Of the Year Award 2013l in Paris this week for its virtual fitting room. The solution works by enabling customers to compare the specific measurements of an item they already own with one they are considering buying. By displaying and overlaying silhouettes of the two items, customers can compare sizes and choose which one would fit them best. Virtusize is based in Sweden and its Fit Visualiser solution is already in operation with more than 23 online retailers in Scandinavia, Germany and Austria, including, and WeSC.”
ASOS offers over 60,000 branded and own label product lines across womens wear, mens wear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week.